Merchandising

With over a decade of experience merchandising home products for leading retailers such as Anthropologie and West Elm, I have an expertise in creating immersive showrooms and environments that transport customers into a curated world of design and lifestyle.

At Anthropologie, my role involved crafting whimsical and eclectic showroom displays that captured the essence of the brand's unique aesthetic. I designed environments that felt like a journey through a curated collection of styles, blending vintage finds with modern touches to create enchanting spaces. These showrooms were more than just product displays; they were immersive experiences that invited customers to explore and envision how the products could transform their own homes.

In my work with West Elm, my focus shifted to designing modern, sophisticated showrooms that showcased the brand’s clean lines and contemporary design ethos. I created spaces that felt both aspirational and attainable, reflecting the brand’s commitment to modern living and sustainability. Crafting environments that highlighted the functionality and style of products, I helped customers see how they could integrate these pieces into their own lives.